Nara Organics

Nara Organics is a new whole-milk baby formula committed to creating a best-in-class product. Pen Pal Studio led the development of the brand’s visual identity, debut packaging, and launch photography. The partnership was a true collaboration — rooted in a founder’s clear vision and a shared trust in creative and editorial to bring that vision to life.

Creative Direction Creative Strategy Brand Identity Illustration Photo & Video Art Direction

Brand Guidelines

Below are excerpted pages from the brand guidelines. While the final packaging has since evolved, we continue to love the photography shown here and wanted to share it. The guidelines were developed in partnership with Creative Strategist and Editorial Lead Lindsay Waite.