Scholastic
We have been a trusted creative partner for Scholastic since 2020. We provide creative direction and strategy for both the Scholastic Book Fair and its sister program, Scholastic Dollars. This work includes developing and implementing brand photography, email, and paid media best practices, as well as catalog concept, design, and implementation.
Creative Strategy Creative Direction Graphic Design Set Design Production
Scholastic Discovery Fair Hype Video
Pen Pal partnered with Scholastic’s in-house creative team to concept and direct this super fun student-facing video from start to finish (with limited budget and rescoures).
2025 Scholastic Dollars
The Scholastic Dollars program extends the Book Fair by helping schools get essential supplies. Pen Pal partners with Scholastic to bring the program to life by featuring real educators and highlighting its impact on their schools
CATALOG
VIDEO FOR PAID
Scholastic Dollars Update Email Strategy
Pen Pal reimagined Scholastic Dollars emails, transforming them from a static product grid into a modern, story-driven journey. The update introduced a refreshed header, elevated imagery, an editorial voice, and brand typography, supported by a bidget-friendly monthly content creation stream with photographer Katie Evans
Scholastic Book Fair Social
2024 Scholastic Dollars
2022 Scholastic Book Fair Brand Imagery
Photography:
Winnie Au
Meiko Takechi Arquillos,
Production:
Nicole Watson
Wardrobe Styling:
Annie Caruso
Prop Styling:
Pam Morris
Grooming:
Thora Vikar